Sustainable Design
Wearing clothes for a long time contributes to reducing waste caused by mass production and mass consumption, a social issue in the apparel industry. Wearing baby clothes for eight months can reduce annual greenhouse gas emissions by 24%.
Organic Cotton
Organic cotton reduces greenhouse gas emissions by 46% and water pollution by 98%. Only 0.91% of the total cotton production is organic cotton. Furthermore, we use domestically produced fabric that has been internationally certified.
Made in Japan
Currently, 98.5% of Japan's apparel industry is imported. We aim to contribute to the survival of the domestic apparel industry and achieve a sustainable economic cycle.
Timeless & High Quality
With designs that are not influenced by trends and sewn in carefully selected factories with the highest level of skill, we aim to create products that can be passed down to the next generation, just as kimonos are passed down from generation to generation.