ブランド立ち上げまでの道のり 3

The journey to launching the brand 3

Summer 2024
Just when things were looking up, the group took a three-month hiatus from their activities.
During that time, I was never in a good mood.

What I can say for sure is that for now I will face child-rearing until I am satisfied with the results, and do what I can for my child now.

However, during that time, I often wondered what to do with Rico & Bambo .


One day, I decided to write down what I wanted to do in the future and whether it would be difficult to balance raising a child, working for the brand, and working for a company .

Then one thing became clear.
What it means is that not only do you give birth to a child, but you also give birth to a brand.

Once you give birth, raise the child responsibly.
Try it again and if there's no demand, stop.

So how does this fit with childcare? Does promoting the brand mean less time for childcare? The answer is no.
The problem was much simpler: were I able to change my mindset ?

After realizing that we had some fundamental improvements to make, we renewed our commitment and resumed our activities , which resulted in us receiving an unprecedented number of inquiries.

When I was exhausted and nervous about launching, there were times when I thought, " Maybe my idea is just for my own satisfaction and no one wants it anymore ."

However, once I started posting again, I received a lot of feedback that sympathized with the concept and design , which gave me a big push and made me decide to try crowdfunding.


Fall 2024
Over the next few months, we worked on preparing for crowdfunding in our spare time , and finally sales began around December 29th.

Rico & Bambo is a small brand launched in 2024 .
There have been many ups and downs like a roller coaster, and even stops at times , but I have been able to get to this point thanks to the people who have always watched over me and supported me.

"Helping create memories of raising children."
To that end, the funds raised through crowdfunding will be used to further develop sustainable babywear products and services.

I hope you will continue to support my future activities. Thank you for taking the time to read this long message.

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