Spring 2022
Let's launch a brand.
Although I thought that, I was a company employee (working in sales at a foreign IT company) .
First of all, I had no idea what to do.
The organic cotton gauze fabric is fluffy and therefore difficult to work with, something we learned keenly when making it by hand, and the unique design is also very time-consuming .
In other words, baby clothes are larger and require more labor than usual.
I prefer clothes that are professionally made with high skill, rather than handmade .
With that in mind, I researched OEM companies online.
I was nervous about sending just one email, and had a hard time sending it.
The reason was that even though I said I wanted to start a brand, there was no one around me doing anything similar , and I was afraid to jump into an unfamiliar environment.
Even though I knew in my heart I wanted to do it, it took courage to even take such a small action.
After a long time, I finally pressed the send email button.
As a result, although we received responses from several companies, the minimum lot size (minimum production quantity) was a bottleneck, and they were unhappy with the special structure, so progress was slow.
"I guess it was impossible for me to start a brand since I had no experience in apparel ."
Those were the words that came to my mind.
Before I knew it, my maternity leave came to an end and I returned to work .
Although there was only a concept, progress was not made in terms of feasibility, and the project was abandoned halfway through .
Continued on 2